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Good Coffee Doing Good. Simple name. Endless possibilities.

The Good Coffee Doing Good program is a platform to talk about coffee through the lens of people and community. 

We know the importance of building lasting and meaningful relationships with each other, our customers, suppliers, peers and partners, and we know that nurturing human connection produces better outcomes for everyone involved. Good Coffee Doing Good aims to not only to create recognition of the good work our origin partners do, but to further give back, support and foster our communities both local and global. 

In terms of coffee supply, that means traceability, ethical business practices and sustainability at every step in the supply chain. From enrichment of the communities in which our partners grow and process the coffee, through to the home brewer feeling good about the coffee they’re drinking and the support and care with which we nurture our wholesale partners.

We can't wait to bring you some super delicious coffees, highlight special stories and support our friends all over the world doing incredibly good things.


Look for products with the Good Coffee Doing Good mark. Along with being ethically and sustainably sourced, these coffees and products will spotlight and celebrate our friends all over the world doing good things at origin or locally.

Currently, we're featuring an outstanding coffee from Gitesi Washing Station in Rwanda. Through sales of this coffee, we're raising funds for grassroots organisation the Gitesi Project. The Gitesi Project places dairy cows with coffee farming families in the Karongi region of Rwanda.

You can read more in the blog below.


Purchase the products with the Good Coffee Doing Good mark! These are available in store and online now. Head to our Good Coffee Doing Good collection to see what's on offer.

Demystifying Coffee Processing with Jake

Demystifying Coffee Processing with Jake

March 19, 2021 3 min read

Well before coffee arrives at cafes and ends up in your cup, the coffee cherry and its seed are put through development and quality control measures which are referred to as ‘processing’. Here, roaster Jake explains some of the common processing methods, why processing is so important, and how the way coffee is processed affects the final cup.

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Ashton brews our Colombia Auricel Conde (honey) coffee!

Ashton brews our Colombia Auricel Conde (honey) coffee!

February 22, 2021 3 min read

"With big toffee sweetness, vibrant lime acidity and a maple syrup texture, this coffee deserves your full attention." 
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Jonathan brews our Colombia Auricel Conde

Jonathan brews our Colombia Auricel Conde

February 16, 2021 5 min read

"To me, this coffee perfectly represents the reason why we do what we do, why all of us in the supply chain get out of bed each day and work hard to bring you an exceptional cup of coffee: it tastes good, and it does good."
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