The Good Coffee Doing Good program is a platform to talk about coffee through the lens of people and community.
We know the importance of building lasting and meaningful relationships with each other, our customers, suppliers, peers and partners, and we know that nurturing human connection produces better outcomes for everyone involved. Good Coffee Doing Good aims to not only to create recognition of the good work our origin partners do, but to further give back, support and foster our communities both local and global.
In terms of coffee supply, that means traceability, ethical business practices and sustainability at every step in the supply chain. From enrichment of the communities in which our partners grow and process the coffee, through to the home brewer feeling good about the coffee they’re drinking and the support and care with which we nurture our wholesale partners.
We can't wait to bring you some super delicious coffees, highlight special stories and support our friends all over the world doing incredibly good things.
Look for products with the Good Coffee Doing Good mark. Along with being ethically and sustainably sourced, these coffees and products will spotlight and celebrate our friends all over the world doing good things at origin or locally.
Currently, we're featuring two outstanding coffees from Colombian producer Auricel Conde. Through sales of these coffees, we're raising funds to construct a new fermentation tank at Auricel's farm, La Primavera, which will help him and other local farmers to produce better coffees and improve their livelihoods.
You can read more in the blog below.
Purchase the products with the Good Coffee Doing Good mark! These are available in store and online now. Head to our Good Coffee Doing Good collection to see what's on offer.